Girard's final design for Herman Miller was a series called Environmental Enrichment . The exhibition he curated for the Detroit Institute of Arts in 1949For Modern Livingcelebrated postwar modernism. Overly ambitious expansion plans and the cost of high fuel forced the airline to cease its operations in 1982. googletag.cmd.push(function() { googletag.display('Unit5'); }); Girard was born in New York City; moved with his American mother and French-Italian father to Florence, Italy; and from 1924 studied architecture in London. Looking to buy for your home? The Flashbak Shop Is Open & Selling All Good Things. He came on to my radar because of his collaboration with Braniff International Airways, which I absolutely love but sadly doesn't exist anymore.As far as modern design goes, I was still trying to keep up with the Eameses, and Girard was a breath of fresh air for me. Braniff International announces the end of the plain plane. This rare chair belongs to the Braniff airline furnishings, produced by Herman Miller and available for private customers in 1967 only. Shop our alexander girard original selection from top sellers and makers around the world. There was no broad market for air travel, and there were also no differentiating features in terms of aircraft design or speed, so in its work with Braniff, Jack Tinker & Partners stepped away from facts and statistics in favor of creating a mythology. Although seemingly contradictory, both statements are accurate and are a reflection of Girard and the time period in which he worked. At Herman Miller, Girard had the freedom to express himself. Alexander Girard. The uniforms designed by Emilio Pucci were another revolutionary spin on the characterization of air travel. JPY8,115 Converse x Braniff Alexander Girard [2] Early life [ edit] He was born in New York City to an American mother from Boston and a French-Italian father. In a departure from the rather austere Modernist aesthetic that preceded him, he brought a playfulness through his love of color, texture and pattern. This amount is subject to change until you make payment. He designed the entire experience for the restaurantinterior, graphics, place settings, staff uniforms. Learn more about how we protect your personal data by viewing our Privacy Notice. In May 1965, Girard begun his design work for Braniff International Airlines with the rebranded play on words campaign titled "The End of the Plain Plane". Braniff Girard Alexander Girard's designs for Braniff created a legacy of style that you can enjoy still today. Girard reprised the feat for Braniff International Airways in the mid 1960s, designing no less than 17,543 different itemsfrom logo to lounge furniture. With primary colors, concise geometric patterns, and a touch of humor, he injected joy and spontaneity into his designs. The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his Pucci was tasked with overhauling the uniforms, with Girard responsible for the design of more than 17,000 elementsfrom the airplane livery to blankets and even sachets of sugar. Braniff International 90th Anniversary. For over two decades the companies successfully collaborated to establish a market for good design, and further the designs of Eames, Nelson, and Girard in Europe. During his tenure, he created over 300 textile designs in multitudes of colorways, wallpapers, prints, furniture, and objects. For great art and culture delivered to your door, visit our shop. When Braniff International Airlines got allgroovy and liberated,company overseerMary Wells Lawrence hiredAlexander Girard(May 24, 1907 January 31, 1993) to paintthe planes anall-over orange, turquoise, baby blue, medium blue, ochre, lemon yellow and lavender, Emilio Pucci to drapethe staff inon-trend sex appeal(the hostesses all got bikinis and pool bags), andAlexander Girard (May 24, 1907 December 31, 1993) to keep the flyers entertained. The Foundation is an IRS registered 501(c)(3) Non-Profit Organization. Designed by Alexander Girard Girard Throw A dream blanket Girard Throw In the mid-1960s, Alexander Girard designed this richly hued throw blanket as part of an astounding 17,543-item brand identity system - from logo to lounge furniture to bag tags - for Braniff International Airways. The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his true love: folk art from cultures around the globe. He had a very close friendship and professional relationship with George Nelson and Ray & Charles Eames and became head of the textile department of the Herman Miller company. In 1965, Alexander Girard was hired with Emilio Pucci to redesign every aspect of Braniff International Airways. 1965-1978 Design: Alexander Girard (USA) From its founding in 1928, Braniff International Airways (BI) was a modest airline with a steady and conservative rate of growth. Architect Alexander Girard, long a designer of Op-type fabrics and interiors, has extended the vision to Braniff with a wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, graphics and then some. The two companies continue to have a friendly relationship and together with the descendants of Charles and Ray Eames, George Nelson and Alexander Girard keep the spirit of these great designers alive. Maharam is proud to supportAlexander Girard: A Designer's Universethe first majorretrospective of Girards work organized in partnership with the Vitra Design Museum, on view at the Museum of International Folk Art in Santa Fe from 5.5-10.27. This project enabled him to redesign everything that involved the airline, from the check in desk, to the furniture in the customer lounged and even to to the sugar packets. $15.95; Quick View. 2023 Braniff Boutique Flying on Braniff was stylish and exciting and the rest of the industry followed., Beautifully striped cashmere by Antonia Zander. This was all to change spectacularly in 1965 with the bold vision of the company's new president, Harding Lawrence. In a television advertisement for the new-look Braniff International, a suited man announces: We hired Alexander Girard to do our planeswe have blue planes, orange planes, yellow planes. Alexander Girard For Braniff International. . Braniff sought out two of the most popular designers of the day- famed American textile, architectural, & industrial designer Alexander Girard, & illustrious, Italian fashion designer Emilio Pucci. After its initial collaboration with Girard and Pucci, Braniff worked with Alexander Calder and Halston. - Douglas Percy Bliss on his friend Eric Ravilious from their time at the Royal College of Art Eric Ravilious loved. The Air Strip was the brainchild of Mary Wells, and Pucci designed a multilayered outfit of a coat and space helmet (or Rain Dome), a jacket and wraparound skirt, a dress, and a jumper/culotte two-piece, which would all be worn together, a layer being removed at each key in-flight interval. your heart to them and you will unite the peoples of the world., Entre los hombres, infinitas son las expresiones de la belleza y del amor; al abrirse Boeing 707 upholstered with Orange Solid, Checker, and Toostripe by Alexander Girard, 1965. Pucci was tasked with overhauling the uniforms, with Girard responsible for the design of more than 17,000 elementsfrom the airplane livery to blankets and even sachets of sugar. The airlines fleet was painted with a palette of soft pastels and bright primary colors, the plane seats and carpet upholstered in Girard textiles, and the in-flight experience packaged and presented in a typeface designed by Girard, with a custom bird logo, The Bluebird of Happiness. His typographic treatments and bird silhouette appeared on everything from matchbooks and glassware to timetables, stationery, badges, and ashtrays. Sign up for our mailing list to receive new product alerts, special offers, and coupon codes. Alexander Girard demonstrating his newly-designed in-flight blanket for Braniff Airways, 1965. If you reside in an EU member state besides UK, import VAT on this purchase is not recoverable. Girard moved the airline away from its traditional color palette and toward bold hues like turquoise, orange, yellow, and blue. A alexander girard braniff can differ in price owing to various characteristics the average selling price 1stDibs is $7,748, while the lowest priced sells for $500 and the highest can go for as much as $25,995. Along with Ronnie himself and his, "It is time for art to flow into the organisation of life." Girard's colors and themes spread throughout the company -- from the airplanes themselves, to ticket counters and waiting areas, to bar soaps and paper cups. 2023 Design Within Reach. Upholstery in contrasting light brown tones. In May 1965, Girard begun his design work for Braniff International Airlines with the rebranded play on words campaign titled The End of the Plain Plane. Wells, Lawrence, and Braniff were chasingand enjoyingthe sweet smell of success. BCPL Archives", "Vitra Design Museum present Alexander Girard. Girards reputation soared in 1959, when his zestful interior design of the La Fonda del Sol restaurant in New York electrified the public. The airline had made brave, transformative decisions regarding design and culture. Braniff Mach 2.0. Architect Alexander Girard, long a designer of Op-type fabrics and interiors, has extended the vision to Braniff with a wild hot jazz of multicolored, variegated, piebald, warm, cool, solid, checked, striped, patterned posters, upholsteries, wall, and window coverings, graphics and then some. Coffee Mug 11oz Braniff Alexander Girard End of the Plain Plane EOTPP Green Green Stripe 1965. Sign up for Herman Miller Professional, our small business program. In 1965 Girard was commissioned with a complete redesign for Braniff Airlines, from chairs to settees, from wall hangings to blankets, from flight bags to whole planes. - Alexander Rodchenko, 1921, Should Girards playing cards be used on a flight today, it is very likely that some will choose to admire the art on the cards as well as playing their favourite card games, such as poker and black jack which can also be done on, played a pivotal role in Girards art inspiration and eventually collection. Girard designed an amazing palette of bright and vibrant colours that were painted on Braniffs jet aircraft along with corresponding interiors with bright and colourful seat fabrics. Braniff Luxury . Each card featured a Girard illustration and English phrase, with Spanish and Portuguese translations for the Jet Set crowd. Everybody's Talkin' 'Bout Braniff. Photography courtesy of Braniff Airways Foundation , whose boutique may be found here. Braniff International 90th Anniversary. The director of design for the textiles department at Herman Miller, Inc., from 1952 to 1973, mid-century modern visionary Alexander Girard introduced bright, bouncy colors to upholstery and drapery fabrics, created jaunty graphics for marketing and advertising materials and devised motifs for everything from textiles to ceramics based on his true love: folk art from cultures around the globe. Do something to make the performance lively and interesting. When the partnership was dissolved in 1984, the rights to the designs of Eames, Nelson, and Girard were assigned to Vitra for Europe and the Middle East, while the Herman Miller name and program were retained by Herman Miller. Pucci For Braniff International. Quick View. All Rights Reserved. Each card featured a Girard illustration and English phrase, with Spanish and Portuguese translations for the Jet Set crowd. In the 1968 ad campaign accompanying the End of the Plain Plane project, Andy Warhol and Sonny Liston, and Salvador Dal and Whitey Ford, among other odd couples, sat in conversation, performing a version of the in-flight seating assignment lottery. Photography courtesy of Braniff Airways Foundation, Copyright. . Photography courtesy of Braniff Airways Foundation, Copyright. Subscribe Today; . 747 Braniff Place. There are two certitudes commonly assigned to midcentury designer Alexander Girard: He was the least well-known of the great designers at Herman Miller in the 1950s and 1960s, and he was the greatest colorist and textile designer of modern time. The typeface was employed across Braniff's operations, on everything from airplane livery to timetables, matchbooks, and serving pieces. Girards work with Herman Miller continued until 1973 and included spicing up the Action Office system with a series of decorative panel fabrics. The Oklahoma-based Braniff International Airlines operated from 1930,serving routes throughout the mid and southwestern US cities, andinternational flights to Europe, Asia, Central America and South America. Jetrail. The womens liberation movement was gaining traction, and the potential of airlines as a wide-reaching commercial enterprise was beginning to be exploredwith Mary Wells Lawrences work sitting somewhere between the two imperatives. Copyright 1995-2023 eBay Inc. All Rights Reserved. Ephemeral, disposable, they served only one purposeto let someone know "I'm here. Be the first to know about DWR special offers, new product launches, and Studio events. The Cape Girardeau-Jackson, MO-IL Metropolitan Statistical Area encompasses Alexander County, Illinois, Bollinger County, Missouri and Cape Girardeau County, Missouri. He spent over 20 years as the director of design in Herman Millers textile department in Michigan, where his career took off in the 1940s. Youre viewing our company website where you can explore our latest workplace insights, get inspiration for your projects, download 3D models, and learn about our rich history. 747 Braniff Place. Seats upholstered with Toostripe and Checker by Alexander Girard, 1965. Color, color, color - in fabrics, photos, objects, ink, and paint - was applied everywhere. Folk art played a pivotal role in Girards art inspiration and eventually collection. He amassed over 100,000 pieces of art which he later gave to theMuseum of International Folk ArtinSanta Fe, New Mexico. Alexander Girard (May 24, 1907 - December 31, 1993), affectionately known as Sandro, was an architect, interior designer, furniture designer, industrial designer, and a textile designer. googletag.cmd.push(function() { googletag.display('Unit6'); }); Please consider making a donation to our site. Alexander Girard (Designer) Dimensions: Height: 16 in (40.64 cm)Width: 36 in (91.44 cm) Depth: 36 in (91.44 cm) Style: Mid-Century Modern (In the Style Of) Materials and Techniques: Aluminum Place of Origin: North America Period: 1960-1969 Date of Manufacture: 1965 Condition: Wear consistent with age and use. Browse our online store to support all of your work and home needs. Braniff International Airways turned to architect-designer Alexander Girard when it refreshed its brand in 1965. "People got fainting fits if they saw bright, pure color," Girard commented at the time. The agency had already earned a reputation for its innovative approach; in its work for Braniff Airways, Jack Tinker & Partners not only created a new identity for the airline but shifted the approach to identity design within aviation as well. Get your Op-type fabrics and interiors designs by Architect Alexander Girard. In 1965, Alexander Girard was hired with Emilio Pucci to redesign every aspect of Braniff International Airways. Mrs. Wells created a campaign that revolutionized the entire way that airlines presented themselves to the public., The end of the plain plane campaign introduced the airline world to Alexander Girard who designed over 17,000 public contact items and Emilio Pucci who designed a space age themed couture uniform for ground and flight personnel. Something went wrong. Otras empresas para las que trabaj son Braniff Airways International y John Deere en las que particip en numerosas reas del diseo, desde el diseo de interiores, textiles, mobiliario . They were brought on board by advertising firm Jack Tinker & Partners, namely by account executive Mary Wells, whod been charged with transforming Braniff from a relatively small name in the aviation business to the airline representing the golden age of travel. Boeing 707 removable orange solid scheme, 1965. I'm thinking of you" - Pablo Iglesias Maurer, At the end of October 1959 in the basement of 39 Gerrard Street - an unexceptional and damp space that was once a sort of rest room for taxi drivers and an occasional tea bar - Ronnie Scott opened his first jazz club. He amassed over 100,000 pieces of art which he later gave to the, The Shop Prints, Sustainable Fashion, Cards & More, Get The Newsletter For Discounts & Exclusives, Emilio Pucci to drapethe staff inon-trend sex appeal, Photographs of Londons Kings Cross Before the Change c.1990, Photos of Topless Dancers and Bottomless Drinks At New York Citys Raciest Clubs c. 1977, Debbie Harry And Me Shooting The Blondie Singer in 1970s New York City, Jack Londons Extraordinary Photos of Londons East End in 1902, Photographs of The Romanovs Final Ball In Color, St Petersburg, Russia 1903, Eric Ravilious Visionary Views of England, Photographs of the Wonderful Diana Rigg (20 July 1938 10 September 2020), Photographer Updates Postcards Of 1960s Resorts Into Their Abandoned Ruins, Sex, Drugs, Jazz and Gangsters The Disreputable History of Gerrard Street in Londons Chinatown, The Brilliant Avant-Garde Movie Posters of the Soviet Union, Get-Ahead BOAC Speedbird Adverts from the Flight Magazine 1940 1970, The Brilliant Pop Art Zodiac Match Box Collection From 1970, Karl Blossfeldt Urformen der Kunst (Art Forms in Nature) 1928, The Stylish Anti-Bombing Designs of Paris Shop Windows in World War 1, Newsletter Subscribers Get Shop Discounts. We don't want to rely on ads to bring you the best of visual culture. . . Braniff Style. Inside [we have] seven different color schemes, and since we fly to Mexico and South America, and from Peru, Brazil, and Argentina . At Herman Miller, Girard had the freedom to express himself. | Powered by Shopify. Hed appointed his brother-in-law Harding L. Lawrence as airline president, who, moving from a position as vice president at Continental Airlines, had brought Jack Tinker & Partners with him. Refine by Category: Miscellaneous Accessories, Refine by In Stock: In Stock and Ready to Ship, Girard Environmental Enrichment Panel - Black & White, Girard Environmental Enrichment Panel - Eyes, Girard Environmental Enrichment Panel - Four Leaf Clover, Girard Environmental Enrichment Panel - Knot, Girard Environmental Enrichment Panel - Love Heart, Girard Environmental Enrichment Panel - Stars, Girard Environmental Enrichment Panel - Hand & Dove, SEMIANNUAL SALE: SAVE 15% + 5% WITH CODE: EXTRA5. The cooperation was accompanied by a warm personal relationship between the De Pree family of Herman Miller and the Fehlbaum family of Vitra. Cheerfulness kept creeping in." To help with this, he hired the New York advertising think tank of Jack Tinker and Partners, employer of Mary Wells, who had made a name for herself on Madison Avenue. Braniff Commissioned New Mexico Architect and Herman Miller Designer Alexander Hayden Girard to Redesign the Airline's Public Image Including this Stylish Departure Lounge at Dallas Love Field, Texas. As the director of Herman Miller's Textile Division from 1952-1973, his designs helped imbue postwar modernism with playfulness, and wit. | Powered by Shopify. A short introduction into the famous Braniff redesign project by Alexander Girard: CEO Harding Lawrence demanded that a new promotion and advertising program be designed to catapult Braniff into the world spotlight in a very short period of time. Although there used to be many . We wont get you where youre going any faster, but itll seem that way.. Billie Muraben is a London-based arts and culture writer and editor who teaches graphic communication design at Central Saint Martins. Free shipping for many products! Alexander Girard became director of design for Herman Miller's textile division in 1952, a time when fabrics, especially in the office, tended toward the utilitarian, drab and pattern-less. A Modern Master of Color and Pattern . Magazines like Rolling Stone and Playboy were foregrounding the pursuit of leisure, entertainment, pleasure, and luxury, and Braniff was following suit. You can fly with us seven times and never fly the same color twice . He began practicing architecture and interior design in the late 1920s. These portrait photographs of Russia's ruling Romanovs were taken in 1903 at the Winter Palace in majestic. Girard moved the airline away from its traditional color palette and toward bold hues like turquoise, orange, yellow, and blue. These colorful, whimsical objects inspired him, as his designs continue to inspire us. Colburn), Indian government commissioned Girard and Eames to design the Memorial Exhibition for Nehru, Delhi, India (1965), "El Encanto de un Pueblo (The Magic of a People): International Exhibit for Hemisfair, San Antonio, Texas (1968), Fabric Competition, Museum of Modern Art, New York, 1946, St. Louis Memorial Competition, Winning Team Member, 1948, Trail Blazer Award, Home Fashion League of New York, 1952, Silver Medal, Architectural League of New York, 1962, Elise de Wolfe Award, New York Chapter of American Institute of Interior Designers, 1966, Governors Award, Outstanding Contribution to Fine Arts in New Mexico, 1981, Designers West/Ray Bradbury Creativity Award, 1987, Vitra Design Museum, Weilam Rhein, Germany 11 Mar 2016- 22 Jan 2017, Cranbrook Art Museum, Bloomfield Hills, Michigan, USA Jan 17 2017- Oct 08 2017, Hangaram Design Museum, Bloom field Hills, Seoul, South Korea, Dec 2017- Mar 2018, Museum of Internationala Folk Art, Santa Fe, New Mexico, USA May 5, 2019- Oct 27 2019, Palm Springs Art Museum, Palm Springs, California, USA Nov 23 2019- Mar 01 2020, Franz Mayer Museum, Mexico City Jun 17 2020- October 11, 2020, This page was last edited on 15 February 2023, at 18:49.
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